Marketing Manager at TechTracker
July 2004 - January 2006
At TechTracker, I established, deployed and managed marketing programs designed to sell premium subscriptions to two web-based services: VersionTracker Pro and MacFixIt Pro. These programs included:
* email marketing
* PPC advertising
* trade show marketing
* partnership marketing
It was a fun job, and we had a lot of success; doubling (plus a little) in 2 years. I set out on my own to do the same thing for others; see my current job description for the story on that.
Business Development Manager at FatWire
August 1999 - June 2001
I was brought in to FatWire early on (I think I was employee #12) to establish the first iteration of the company's partner channel sales program. As with all startups, we moved fast, tried a lot of stuff, and changed course as we discovered what did and didn't work. I left a much larger company with much greater sales and a well-designed partner channel program, headed by executives that I helped hire to be my bosses and teach me what I didn't know.
Operations Manager at Juno Online Services
1996 - 1998
Employee #25, I joined Juno right before the company's free dial-up email service had its public launch.
As at many places I've worked, at Juno I wore a lot of hats. I managed the fulfillment program that mailed floppy disks and CD-ROMs to up to 800k consumers per day, 6 days a week; I negotiated and managed all vendor contracts; I setup, staffed and managed the advertising production (marcom) and advertising delivery departments; and I headed a research project on usage patterns for the service.
Business Development Manager at Icon Nicholson
1994 - 1995
At Nicholson, I stepped into business development, managing the b2b sales process for CD-ROM based new media production services, and co-managing sales for the firm's web-development services.
I also managed several project teams, which was a privilege and great fun, given the firm's outstanding creative talent.
Editor at The Voyager Company
1992 - 1994
Voyager was an amazing place; a company devoted to throwing itself out ahead of the market, and designing new media titles that we knew people would want, as soon as they realized that such products were possible. Sometimes it worked, too. To this day, I wonder if I will ever again work on products that excited me as much as those titles did.
While there, I evangelized not only our products, but (by necessity) the entire idea of CD-ROM based new media. I also negotiated and managed contracts, produced a project or two, opened an East Coast office, and discovered the joys of trade show marketing.
Associate Editor at Penguin USA
1988 - 1992
The job I'd been dreaming about since I was 16. I was living in NYC, working for a name-brand publishing company, acquiring, editing and positioning (although I wouldn't have used such business-speak then) wonderful books. I ate lunch with agents, had long detailed heady conversations with authors, and went to parties where everyone looked through the host's bookshelves.
It was a great time, although I never made enough to live on (bye-bye savings!) and the economics of the book publishing business depressed me.
What this position taught me was the importance of marketing products internally, to all the people who will be involved in taking it to market, and (through it's utter absence in publishing) the importance of market research.
Adjunct Professor at Portland State University
September 2008
I teach 3 courses in the School of Business Administration: Marketing Management (BA 311), International Business (MKTG 376) and Marketing Strategy & Management (MKTG 464).
Partner & Co-Founder at Northworld, LLC
2006
As the senior sales and marketing officer, I produce and manage nationwide marketing campaigns for Northworld LLC, a developer of specialized e-commerce applications for non-profit organizations, including direct mail, email marketing, SEM and SEO.
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